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Josiah Wedgwood
Josiah Wedgwood (12 July 17303 January 1795) was an English potter who founded the Wedgwood company. He was perhaps the most famous potter of all time and is credited with the industrialisation of the manufacture of pottery; "...it was by intensifying the division of labour that Wedgwood brought about the reduction of cost which enabled his pottery to find markets in all parts of Britain, and also of Europe and America."〔T.S. Ashton (1948) ''The Industrial Revolution 1760-1830'', p. 81〕 The renewed classical enthusiasms of the late 1760s and early 1770s was of major importance to his sales promotion.〔Neil McKendrick ''Josiah Wedgwood and the Commercialization of the Potteries'', p. 113. In: Neil McKendrick, John Brewer & J.H. Plumb (1982) The Birth of a Consumer Society. The commercialization of Eighteenth-century England.〕 His goods were always considerably more expensive than those of his fellow potters...〔Neil McKendrick ''Josiah Wedgwood and the Commercialization of the Potteries'', p. 105. 〕 Every new invention that Wedgwood produced - green glaze, creamware, black basalt and jasper - was quickly copied.〔Neil McKendrick ''Josiah Wedgwood and the Commercialization of the Potteries'', p. 107. 〕 Having once achieved perfection in production, he achieved perfection in sales and distribution.〔Neil McKendrick ''Josiah Wedgwood and the Commercialization of the Potteries'', p. 108.〕
A prominent abolitionist, Wedgwood is remembered too for his "''Am I Not a Man And a Brother?''" anti-slavery medallion. He was a member of the Darwin–Wedgwood family, and he was the grandfather of Charles and Emma Darwin.
== Biography ==
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